Dr. G. Malathi

Assistant Professor

  • MBA from Acharya Nagarjuna University with Distinction. Outstanding with a Gold Medal and a Memorial Prize.
  • M. Phil (Management) from Bharathi Dasan University with Distinction.
  • PGDHRM from Acharya Nagarjuna University-First Class.
  • Qualified UGC-NET in Management.
  • Ph.D. in Management from Acharya Nagarjuna University.
  • Marketing Management and Human Resource Management (HRM)
Research Areas :
  • Marketing Management, Total Quality Management, Entrepreneurship and Human Resource Management.
Courses taught:
  • Principles of Management, Business Environment, Business Statistics, Operations Research, Research Methodology, Production and Operations Management, Marketing Management, Human Resource Management, Strategic Management, Strategic Marketing, Business Analytics, Entrepreneurship Development, Consumer Buying Behaviour, Advertising Management, Sales and Distribution Management, Services Marketing, Brand Management, Customer Relationship Management, International Marketing, Business Communication and Retail Management.
Teaching and Training Experience :
  • Dr. G. Malathi joined as an assistant professor in the Department of Management, Central University of Andhra Pradesh, in October 2023. She has been a passionate teacher and has taught management studies at the postgraduate level for the past 19 years. Before joining the Central University of Andhra Pradesh, she worked as an associate professor in the PG Department of Business Administration at Maris Stella College, Vijayawada, Andhra Pradesh. She also worked as a visiting faculty in the PG Department of Business Administration at Acharya Nagarjuna University, Guntur, for 9 years.
Other Academic Responsibilities:
  • As a Coordinator for the Career Guidance and Placement Cell, conducted on- and off-campus placement drives, training programmes on personality development, mock aptitude tests, and mock interviews.
  • Subject expert member of the Board of Studies.
  • Coordinator of NAAC.
  • Coordinator for skill development programmes.
  • Organized national and international seminars and conferences.
  • Organized management fests and study tours.
Publications, Chapters, Textbooks, Paper Presentations, Research Guidance, & Participation:
  • Published 32 research papers in national and international journals.
  • Published 10 Chapters in national and international edited Books.
  • Authored 3 books: Online Business, Business Organisation and Fundamentals of Commerce.
  • Presented 33 papers in national & international seminars and conferences.
  • Guided 134 postgraduate students in MBA project dissertation.
  • Delivered invited lectures and chaired technical sessions in conferences and workshops.
Design of new curricula and courses::
  • Lesson writer for the courses: Business Environment, E-Commerce and Web Designing, Centre for Distance Education, Acharya Nagarjuna University.
Email :  dr.malathi@cuap.edu.in