Dr. N. Vidya
Dr. N. Vidya
Assistant Professor (Temporary)
Qualification
- Ph.D. in Management (Human Resource Management), Sri Krishnadevaraya University, Anantapur
- MBA (HR & Marketing), Sri Venkateswara University
Specialization
- Human Resource Management
- Marketing Management
Research Areas
- Human Resource Management
- Work-Life Balance
Courses Taught
- Human Resource Management, Human Resource Development, Performance Management, Organizational Behaviour
- Marketing Management, Services Marketing, Product and Brand Management, Advertisement and Sales Promotion
- Business Research Methods, Strategic Management, Production and Operations Management, Managerial Economics, Business Law and Regulations, Entrepreneurship Development and E-Business
Teaching and Training Experience
- More than 15 years of teaching experience in Management Education and Research.
- Served as Assistant Professor at Chiranjeevi Reddy Institute of Technology, Raghavendra Institute of Management Sciences, Anantha Lakshmi Institute of Technology & Sciences, and currently working at Central University of Andhra Pradesh.
- Participated in several Faculty Development Programmes, Capacity Building Programmes, Workshops, Seminars and Training Programmes on Research Methodology, HR Analytics, AI Applications, OBE Practices, Entrepreneurship Development and Analytics for Decision Making.
Publications, Projects, Paper Presentations, Research Guidance and Participation
- Published 7 research papers in peer-reviewed journals, including a Scopus-indexed publication on Hybrid Work Models and Employee Satisfaction.
- Authored one book titled Managerial Excellence: Skills, Decisions and Leadership for Today’s Organizations and one international book chapter on Emotional Intelligence and Organizational Success.
- Co-Principal Investigator for the CSR Baseline Study at Petnikota sponsored by UltraTech Cement Ltd.
- Presented papers in 4 National Conferences and 3 International Conferences on HRM, HR Analytics, Green HRM, Employee Satisfaction, Digital Activism and Business Practices.
- Guided more than 300 postgraduate students in university-level projects across Human Resource Management, Marketing and General Management specializations.
- Delivered an invited lecture as Resource Person on Project Preparation and Business Plan Development at RUDSET Institute, Ananthapuramu.
Membership
- Ratified as Assistant Professor under JNTUA, Anantapuramu.
- Active participant in professional development programmes, national and international conferences, seminars, workshops and webinars in Management and Research.