Dr. G. Malathi
Dr. G. Malathi
Assistant Professor
Qualification(s)
- MBA from Acharya Nagarjuna University with Distinction. Outstanding with a Gold Medal and a Memorial Prize.
- M. Phil (Management) from Bharathi Dasan University with Distinction.
- PGDHRM from Acharya Nagarjuna University-First Class.
- Qualified UGC-NET in Management.
- Ph.D in Management from Acharya Nagarjuna University.
Specialization
Marketing Management and Human Resource Management (HRM)
Research Areas
Marketing Management, Total Quality Management, Entrepreneurship and Human Resource Management.
Courses Taught
Principles of Management, Business Environment, Business Statistics, Operations Research, Research Methodology, Production and Operations Management, Marketing Management, Human Resource Management, Strategic Management, Strategic Marketing, Business Analytics, Entrepreneurship Development, Consumer Buying Behaviour, Advertising Management, Sales and Distribution Management, Services Marketing, Brand Management, Customer Relationship Management, International Marketing, Business Communication and Retail Management.
Teaching Experience
Dr G. Malathi joined the Department of Management at Central University of Andhra Pradesh as an assistant professor in October 2023. She has been a passionate teacher and has taught management studies at the postgraduate level for the past 19 years. Before joining the Central University of Andhra Pradesh, she worked as an associate professor in the PG Department of Business Administration at Maris Stella College, Vijayawada, Andhra Pradesh. She also worked as a visiting faculty member in the PG Department of Business Administration at Acharya Nagarjuna University, Guntur, for 9 years.
Administrative and Academic Responsibilities
- Nodal Officer, Placement Cell, Central University of Andhra Pradesh.
- Coordinator, Malaviya Mission Teacher Training Centre (MMTTC), Central University of Andhra Pradesh.
- Coordinator, Department of Vocational Studies and Skill Development, School of Vocational Studies and Skill Development.
- Member, Board of Studies in Management & Vocational Studies and Skill Development.
- Course Coordinator (To Design Syllabus for New UG/PG Programmes), Department of Management, Central University of Andhra Pradesh.
- Coordinator of NAAC.
Research Projects (Ongoing)
- Minor Research Project (ICSSR): “Empowering Agri-Entrepreneurship through Millet Production for Sustainable Rural Development: An Empirical Analysis of Rayalaseema Region of Andhra Pradesh.” Role: Principal Investigator (PI).
- Major Research Project (ICSSR): “Sustaining Traditions Across Borders: Indian Diaspora’s Role in Intra-Family Cohesion and Kinship Ties in Preserving the Indian Family System.” Role: Co-Principal Investigator (Co-PI).
Publications, Chapters, Textbooks, Paper Presentations and Research Guidance
- Published 39 research papers in national and international journals.
- Published 16 Chapters in national and international edited Books.
- Authored 3 books: Online Business, Business Organisation and Fundamentals of Commerce.
- Presented 39 papers in national & international seminars and conferences.
- Guided 142 postgraduate students in MBA project dissertations.
- Delivered invited lectures and chaired technical sessions in conferences and workshops.
Membership
- Member of the Association of Indian Management Schools