CENTRAL UNIVERSITY OF ANDHRA PRADESH

 

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Dr. B.R. Spandana

Dr. B.R. Spandana

Assistant Professor (Temporary)

Qualification

MBA, PhD. APSET-2013

Specialization

  • HR
  • Finance

Research Areas

  • Emotional Intelligence
  • Work Life Balance
  • AI in HRM
  • Green HRM
  • Green Marketing
  • Positive Organisational Leadership

Course Taught

  • Knowledge Management (KM)
  • Entrepreneurship Development (ED)
  • Business Communication (BC)
  • Human Resource Management (HRM)
  • Marketing Management (MM)
  • Business Organisation and Management (BOM)
  • Services Marketing (SM)
  • Strategic Management (StM)
  • International Human Resource Management (IHRM)
  • Managerial Economics and Financial Analysis (MEFA)
  • Management Science (MS)
  • Product Marketing (PM)
  • Universal Human Values (UHV)
  • Essence of Indian Traditional Knowledge (EITK)

Teaching Experience

  • Worked as an Assistant Professor in the MBA Department for 4 years at Anantha Lakshmi Institute of Technology and Sciences.
  • Worked as an Assistant Professor in the Department of Humanities and Sciences, Srinivasa Ramanujan Institute of Technology for 1 year.
  • Worked as a Principal in Sri Vani Institute of Management and Sciences for 19 months.

Other Credentials

  • Qualified Andhra Pradesh State Eligibility Test (APSET) for Assistant Professorship in Universities and Colleges in 2013.
  • Participated in ICSSR-sponsored Research Methodology programme on Application of innovative tools and techniques for data analysis organised by Institute of Public Enterprise (IPE), Hyderabad during 21st-31st March, 2022.
  • Participated in the workshop on “Patent Search Training” from 25-08-2022 to 27-08-2022 organised by IPR Facilitation Centre, JNTU Anantapur.

Book Chapters

  • Book name: Recent trends in commerce and business management
    Chapter Title: Human resource management and artificial intelligence (AI): Innovativ approaches and obstacles
    Published by Rigi Publication.
  • Book name: Business Growth & Sustainability
    Chapter Title: Making a Difference: The Role of Corporate Social Responsibility and Sustainable Development.
    Research Excellence Publishers
  • Book name: Socio-Economic empowerment of particularly vulnerable tribal groups (PVTGs) in india: Issues, Opportunities and Challenges
    Chapter Title: Unheard voices of tribal children in India: A historical perspective.
  • Book name: International Journal of Research and Analytical Reviews (IJRAR), international peer-reviewed & refereed journal
    Chapter Title: Digital Infrastructure frameworks for sustainable and technology-driven public Administration.

Patents

  • “The Mediating Effect of Employee Engagement-Employee Job Satisfaction-Organizational Climate and the relationship between HRD Practices and Employee Job Performance” (202241029668).
  • “The Mediating Effect of Entrepreneurial Satisfaction between Financial Inclusion and Entrepreneurial Performance” (202241025378).
  • “An Investigation of the untapped potential of digital lending through the influence of quantum computing” (202441083926A).

Publications

  • Trends, Challenges, and Future Directions in Green Human Resource Management: Evidence From Emerging Economies
    Journal Name: International Journal of Drug Delivery Technology (IJDDT)
  • Digital Infrastructure Frameworks for Sustainable and Technology-Driven Public Administration
    Journal Name: International Journal of Research and Analytical Reviews (IJRAR)
  • Green Marketing in a Changing World: Strategic Pathways to Sustainability
    Journal Name: International Journal of Contemporary Research in Multidisciplinary (IJCRM)
  • The Role of Personal Excellence and Emotional Intelligence in Work-Life Balance
    Journal Name: Dogo Rang Sang
  • Emotional Intelligence's Role in Banking Industry Conflict Resolution
    Journal Name: Shodhak: A Journal of Historical Research
  • Fintech in India: Exploring Opportunities and Challenges in Andhra Pradesh
    Journal Name: International Journal of Engineering Technology and Management Sciences (IJETMS)
  • A Study on COVID-19 Pandemic Mitigation Strategies for the Indian Telecommunications Industry
    Journal Name: International Journal of Engineering Technology and Management Sciences (IJETMS)
  • The Effects of Emotional Intelligence on Managers' Job Performance in Indian Banks
    Journal Name: Dogo Rang Sang
  • Impact of Emotional Intelligence on Job Performance in Banking Industry (With Reference to Daniel Goleman's Model)
    Journal Name: Journal of Management & Entrepreneurship (JME)
  • Communication as the Catalyst for Organisational Change
    Journal Name: International Journal of All Research Education and Scientific Methods (IJARESM)
  • Positive Organisational Leadership and Emotional Intelligence: A Conceptual Model for Constructive Emotional Leadership
    Journal Name: International Journal of All Research Education and Scientific Methods (IJARESM)
  • Work-Life Balance Through Digital Transformation for Organizational Effectiveness
    Journal Name: International Journal of All Research Education and Scientific Methods (IJARESM)

Conferences, Seminars and Paper Presentations

  • Theme: 4th International Conference on Operations Management (ICOM-2022) – Digitalization: A New Age of Business Innovation & Decision Making
    Title of Paper Presented: Digitalization in Human Resource Management
    Organized By: IBS Hyderabad, ICFAI Business School
  • Theme: Role of Digital Platforms in Corporate Development and Management (RDPCDM)
    Title of Paper Presented: Opportunities and Challenges for Employee Engagement in the Digital Era
    Organized By: SEA College of Engineering and Technology, Bangalore
  • Theme: HRM’s Future in Industry 4.0
    Title of Paper Presented: Industry 4.0, E-HRM and Its Trends
    Organized By: Sri Krishnadevaraya Institute of Management (SKIM), Sri Krishnadevaraya University, Ananthapuramu
  • Theme: Reinventing Policies for Social Inclusion and Empowerment of Marginalised Communities in the Wake of Viksit Bharat 2047
    Title of Paper Presented: Digital Infrastructure Frameworks for Sustainable and Technology-Driven Public Administration
    Organized By: Centre for the Study of Social Inclusion (CSSI), sponsored by UGC, Sri Krishnadevaraya University, Ananthapuramu

Email

drspandana.rmit@cuap.ac.in