Dr. Kattepogu Nagarjuna
Dr. Kattepogu Nagarjuna
Assistant Professor (T&C)
Qualification(s)
• B. Com. (Gen) from Acharya Nagarjuna University – Andhra Pradesh Residential Degree College, Nagarjuna Sagar
• M.B.A. (International Business) – Pondicherry University
• Cleared UGC-NET and APSET in Management Subject
• M.B.A. (HRM) from Acharya Nagarjuna University
• Ph.D. in Management (With Marketing Specialisation) from Dept. of International Business, Pondicherry University
Area of Interest
Sensory Branding, International Marketing, Tourism and Hospitality Industry, Brand Management
Courses Taught
Marketing Management, Retail Shopper Behaviour, Consumer Behaviour and Neuro Marketing, Tourism Marketing, Business Ethics, Advertising and Sales Management, Sales and Distribution Management
Teaching Experience:
Having an experience of 9 years in teaching, he has worked for KL University (Andhra Pradesh) and Newton’s Institute of Engineering (Andhra Pradesh) before joining Central University of Andhra Pradesh
Publication and Presentation of Research Papers, Workshops, Invited Talks:
- Published 14 research papers in both international level and national journals
- Attended 12 international and national level conferences to present research papers
- Attended 12 Workshops at national and international levels on different themes
- Delivered invited talks and guest lectures in academic institutions
- Was invited as Resource Person for Workshops
Programmes Organised:
- Conference Coordinator for International Conference on Computational Techniques in Engineering Sciences [ICCTES-2019] during 8th – 10th Feb, 2019
- Organised Intercollegiate Competitions and Programmes