Dr. Abhilash Ponnam
Dr. Abhilash Ponnam
Associate Professor
Qualification(s)
- Ph.D. in Management (2012) from ICFAI University Dehradun
- PGDBA (2006) from ITM Bangalore
Specialization
Business Analytics
Research Areas
Application of multivariate research methods and mixed method research designs in Management and related fields
Courses Taught
Research Methodology, Data Visualization, Data Mining Techniques, Marketing Analytics, Applied Statistics for Business Decision Making, Marketing and Retail Analytics, HR Analytics, Product Strategy, Business Process Modelling
Teaching and Training Experience
- Worked previously with NMIMS Hyderabad, School of Business Management, as an Associate Professor in Business Analytics. Before that, worked as an Assistant Professor, later as an Associate Professor in Marketing at ICFAI Business School, Hyderabad.
- He has been part of organizing / teaching over FDPs / MDPs in Advanced Research Methods, Advanced Excel and Qualitative Research Methods institutes include ICSSR, L & T Training and Development Institute, Pune, CITARA Hyderabad, NIT Warangal etc.
Other Academic Responsibilities
- Served as Program Chair for School of Business Management at NMIMS previously
- Served as Screening Committee Member for PhD program at ICFAI Business School previously
- Member of Board of Studies of School of Business Management, VIGNAN University Guntur
Publications, Chapters, Paper Presentations, Research Guidance, & Participation
- He has 28 Scopus-listed reputed international publications to his credit (Scopus Author Id: 37077915600). Some of his notable journal papers were published in the International Journal of Hospitality Management, of Targeting, Measurement and Analysis for Marketing, Journal of Product & Brand Management, Journal of Electronic Commerce in Organizations, Qualitative Report, Journal of Bank Marketing, Journal of Applied Research in Higher Education, The British Food Journal etc. He has guided two PhD students.